Our Privacy Policy
BarrelHorses.com is committed to protecting consumer privacy online. We believe
that greater protection of personal privacy on the Web will not only protect
consumers, but also increase consumer confidence and ultimately their participation
in online activities. At BarrelHorses.com, we intend to give you as much
control as possible over your personal information.
The purpose of our policy is to inform you about the types of information we
gather about you when you visit our site(s), how we may use that information,
whether we disclose it to anyone, and the choices you have regarding our use
of, and your ability to correct, the information.
Our site(s) may contain links to other Web sites, including Web sites directed
to children. We have no control over the privacy practices or the content of
any of our business partners, advertisers, sponsors or other sites to which
we provide links from our sites. You should check the applicable privacy policy
of the Web site sponsor when linking to other Web sites.
I. Information Which We Collect
We may request that you voluntarily supply us with personal information, including
your e-mail address, postal address, home or work telephone number, credit card
number (only if you choose to purchase a product online), for purposes such
as correspondence, making a purchase, or participating in online contests, surveys
or games. If you choose to give us personal information via the Internet that
we or our business partners may need - to correspond with you, process an order
or provide you with a subscription, for example - it is our intent to let you
know how we will use such information.
Like many other commercial sites, our site(s) may utilize a standard technology
called a "cookie" to collect information about how our site is used. Cookies
were designed to help a Web site recognize a user's browser as a previous visitor
and thus save and remember any preferences that may have been set while the
user was browsing the site. A cookie cannot retrieve any other data from your
hard drive, pass on a computer virus, or capture your e-mail address. Our Web
site(s) may use cookies to enhance your visit. Cookies can securely store a
user's password, personalize home pages, identify which parts of a site have
been visited or keep track of selections, such as those selected in a "shopping
cart." Our cookies may collect your domain name and track your selections through
our Web pages. We only use "cookies" to gather the information indicated in
this policy and do not use cookies to gather personal identifying information
about you without your consent.
We also may use cookies in connection with our chat rooms in order to record
your preferences. These cookies store automatically information pertaining to
the last chat room you visited, as well as certain comments that can be issues
in the chat room, in order to facilitate your experience with the chat rooms.
No additional identifying information is stored on these cookies. You also have
the option of choosing to allow us to use a cookie to store your username, or "handle" and
password on your computer for use in that chat rooms, forums and other sites
as indicated on the particular site.
We may require you to supply us with personal information (demographic information
such as average age, income, education, population data, zip codes) during a "registration" process
online prior to using certain features of our site. For example, you may be
required to register to use chat rooms, forums, to access archival stories,
to subscribe to our member newspapers, subscribe to an e-mail version of our
site, and to access other features. We use this general information to aggregate
information according to demographics, such as gender, geographic location,
age, income or a combination of these or other demographics.
II. Use of User Information
We may perform statistical analyses of aggregate user behavior. This allows
us to measure relative consumer interest in the various areas of our Web sites
for product development purposes. Any information we collect is used for its
own internal purposes to improve the content of the Web sites, to enhance users'
experiences when visiting our site(s), to customize the content and/or layout
of our pages, and to provide the services required by an individual user. We
do not use personal identifying information for any reason that is not disclosed
either in this Policy or at the time the information is requested. We never
send e-mail to you unless you request a particular service, or consent to being
contacted by e-mail. There are instances where you will have the opportunity
to subscribe to an e-mail list that will send information about the site or
our advertisers to your e-mail address, but this will be done only with your
permission and consent
III. Disclosure to Third Parties
We do not share personal identifying information with any third party without
your permission. We disclose only in aggregate form our statistical analyses
or demographics of users to third parties, such as advertisers or other business
partners. In some instances, we operate shared Web sites with businesses affiliated
with us. Our privacy policy will apply to these Web sites, and our affiliates
adhere to our privacy policy and will not share personal information with any
third party without your permission. PLEASE BE AWARE that when you voluntarily
disclose personal information (such as your name, e-mail address) in chat areas
or bulletin boards to third parties, that information may be collected by others
outside the control of us and may result in unsolicited messages from others.
IV. Accuracy of User Information
In order to ensure the accuracy of personal information provided for registration,
you may return to the registration form online in order to change information
you have provided at any time. Questions regarding our privacy policy, the accuracy
of your personal information or the use of the information collected should
be directed via e-mail to jennifer.sanders@cowboypublishing.com,
or you can reach us by telephone at 817-737-6397. You can also write us at:
Barrel Horse News
2112 Montgomery St.
Fort Worth, TX 76107.
These privacy policies are effective as of Feb. 1, 2005. We reserve the
right to change this policy at any time, and will post any changes to this
policy as soon as they go into effect.
V. Security of Information
We use our best efforts to ensure the security of personal information submitted
by users. When collecting credit card information for online purchases, we offer
secured-server transactions that encrypt your information in transit to thwart
someone from intercepting it and misusing it. When we collect other information
from our users, it is stored in an area where the general public does not have
access to it.
VI. Opting-out
At any time while accessing our site(s), any user while online may "opt-out" of
further e-mail contact from us (while still allowing access to our site(s)).
For further information about opting-out, contact us at the e-mail addresses,
postal addresses or telephone numbers stated above.
VII. Use of Materials
The right to download and store or output the materials in our site(s) is granted
for the user's personal use only, and materials may not be reproduced in any
edited form. Any other reproduction, transmission, performance, display or editing
of these materials by any means mechanical or electronic without the express
written permission of us is strictly prohibited. Users wishing to obtain permission
to reprint or reproduce any materials appearing on these sites may contact us
at kyle.partain@BarrelHorses.com.
